Source: Warner Bros.
Discuss the advantages and disadvantages of direct mail for a Public Relations Professional.
As I continue my journey to obtain my degree in Public Relation, I have come to realize that emails have become my go to method of communication when dealing with professionals (especially since becoming a committee head for the PRSSA Regional Conference) . My sent and received message have come close to my text message count( they have surpassed the number of phone calls). I find that sending mail has its advantages and disadvantages, although some still use “snail mail” I seem to enjoy the benefits of electronic mail for there are a lot more pros than cons with using that method which i will get to in a moment.
First lets start withe the advantages:
1. Convenient — with the development of Smart Phones and laptops an email can be sent literally anywhere and delivered at any time.
2. Quickness what use to take 2-3 days can now be sent and received in seconds with a click of a button.
3. Better response rates– people are more likely to respond to an email than a regular letter
4. Less annoying– lets face it if it’s not a dire emergency or a family member, people are less likely to answer your call, an email makes this much easier (eliminates awkward small talk)
1. Skimmed over— No one really has time to look at a long drawn out letter people want to get straight to the point and skim over your letter and may miss some very important information.
2. Get lost– everyone now asks for your email address, and people are reading less and less. Your message may get lost in a “sea of spam” never to be seen again. The post office can also miss sort your letter if you choose that route
3. Overdone– just like over calling someone, it is possible to accidentally over message someone deterring them from reading your messages.
4. It is not as personal– Although direct mail can be personalized it does not have the same effect as face-to-face communication and keeping and creating those personal and not virtual relationships.
Although direct mail is convenient and easier it also important to step from behind the laptop, pen, or phone and keep in mind that there are personal methods of communication that can not be replaced.